Thank you for your input Ina.
I am little bit confused by your post as it implies you do not really understand the value of RAW images, but on the other hand I would guess that Pix4D is well aware of the RAW image possibilities but still decides to not add it to their workflow. So please forgive me if what I am writing is something you are already fully aware of.
A RAW image is really superior to JPG and can reveal great amount of details in shadow and highlight areas of images. Also when shooting raw you do not have to thing of white balance. White balance can be adjusted in post processing and if the light condition change during the flight, the white balance can be custom set from image to image, so all images will have same or very similar color tonality. Color rendition of image can be different from lens to lens and from flight to flight. Thus letting the user adjust white balance in post can allow to color match multiple flights in different time of the day and year, with different ligthing conditions.
Additionally, there are only two white balance settings available in Pix4D. The following example is little bit exaggerated, but it is like letting user to choose between two colors, when there is an infinate number of color tones to choose from.
I know that most of the users will not use a RAW workflow, but for us who have some understanding of photography the possibility of shooting in RAW format has a great value. Additionally to shooting RAW it would be greate if we could also adjust exposure settings (at least to set minimal shutter speed and have ISO to adjust accordingly). I would rather have grainier images than blurred.
Usually the cameras allow users to store images in RAW and JPG at the same time. So you could use the JPG for cloud processing and just store the RAW on the card for a user who enables this option. After the flight user could choose to convert the RAWs to JPGs and reprocess the project with new set of images.
Attahed are 2 images when one is out of camera and other is adjusted in RAW editor. Images are not the best examples of RAW possibilities, but that is what I had avaialable to me right now. Please notice the level of detail especially on the light areas of roof and the timber detail on the deck in the top middle part of the image.
Image straight of the camera: here
Post processed image in RAW editor: here